What is ChatGPT Business Hub?
It is a new spot in ChatGPT for business owners. You claim your business, add its details, and see how people engage with it.
OpenAI says you can update your website, description, category, logo and more. If you sell products, you can connect a product feed. That shares your prices and what is in stock. It can be a CSV file, a hosted link or a Shopify feed.
Some businesses can also build a business agent. That is a chat helper that answers customer questions with the facts you give it.
Who can use Business Hub?
You can claim a business if you own it or you are allowed to represent it. OpenAI says you do not need an Ads account. You do not need an Enterprise deal either.
What you can do depends on where your business is and what type it is. Business agents have their own rules. OpenAI says they are for eligible online shops and online service businesses in the US with a website. Your field must also meet the Business Agents Policy.
Read that policy to see if your business fits before you count on an agent.
How do you claim your business in ChatGPT?
You start from the sidebar in ChatGPT on the web.
- Sign in to ChatGPT and open Business Hub from the sidebar.
- Search for your business by name.
- Pick the listing that matches your business.
- Confirm the ChatGPT account you will use to manage it.
- Choose a way to verify and follow the steps.
Can't find your business? If you run an eligible online business, you may see an option to add it. Local stores and restaurants can only claim an existing US listing for now.
OpenAI reviews every claim. It emails you its decision or asks for more facts. You can select Cancel claim while you wait.
How do you verify your business?
OpenAI offers a few ways. You will see the ones that fit your business.
- Business phone: choose a text message (SMS) or an automated call. Then select Get code and enter the code sent to the number shown.
- Business email: select Get code and enter the code sent to the email tied to your business.
- Website domain: add the TXT record ChatGPT shows you to your domain settings. Copy each part exactly. Then select Verify domain. If someone else runs your domain, ask them to add it.
- Shopify store: select Connect Shopify, review the permissions, then select Log in to Shopify and sign in to the store you are claiming.
Then comes a second check. You verify your ID with Persona. Select Verify with Persona, then Continue to Persona. You may need a government ID, your business registration details, and proof you can act for the business.
Here's the thing. OpenAI has to approve that Persona check first. Until then, you can't publish changes, connect a product feed, see insights, or build an agent. The blue check badge shows up only after it is approved.
What do the Business Hub insights show?
They show activity from the past 28 days. Open your business in Business Hub and select Insights.
- Mentions: for an online business, a mention counts when ChatGPT points to your website. Your brand name alone does not count.
- Website clicks: how often people click through to your site.
- Discovery topics: common themes in ChatGPT answers that mentioned or cited you.
You will not see what people typed. OpenAI says businesses get no single prompts and no chats, even with their own agent. A blank number does not always mean zero. It can mean the data is still coming in.
Try this: write your Business Hub description
Your description is the short summary you give of your business. Write it once, clear and plain. Paste this into ChatGPT and fill in the parts in brackets:
Help me write a short business description for my ChatGPT Business Hub profile. I am a [coach or consultant] who helps [who you serve] with [the result you help them get]. I work [online or in person] from [location]. Keep it under 80 words, in plain words, with no hype. Then give me 3 shorter versions to choose from.
Read each version out loud. Pick the one that sounds like you. Then check it against the Businesses in ChatGPT policy before you add it.
Try this too: test a business agent before you publish
If you qualify for an agent, OpenAI says to preview it with a question customers often ask. Fix the facts or the instructions until the answer is right.
Make a short list first. Ask ChatGPT:
List the 10 questions a new client asks most before they hire a [your type of business]. Keep each question short. Then tell me which facts I need to write down so each one gets a clear answer.
Use that list to test your agent. Select Publish only when every answer is right.
What should you watch out for?
- No promise of more reach. OpenAI says claiming does not guarantee more visibility. Ads do not change ChatGPT's own answers either.
- Your ID goes to Persona. You may need a government ID and business papers. If a check fails, make sure your business name, address and any registration or tax number match your official records.
- Publishing can be automatic. If you use Persona to create a new profile, OpenAI's approval publishes it. There is no separate publish step, so only continue when it is ready.
- Think before you publish. OpenAI Support can't delete, unpublish or hide a published profile as part of a setup or ownership request. You can only delete a draft.
- For now, agents only answer. They explain your products and policies and link to your website. People book, buy or check orders on your site.
- Changes take time. OpenAI reviews each update. ChatGPT may also pull facts about you from other places.
The bigger picture
Business Hub gives you a say in the facts you share about your business. It will not do your marketing for you.
It does give you one clear place to keep your story right. The tools moved. The habits did not.
Questions people ask
How do I get my business on ChatGPT?
Claim it in Business Hub. Open Business Hub from the sidebar in ChatGPT on the web, search for your business, and verify. If you can't find it and run an eligible online business, you may see an option to add it.
Does claiming my business make ChatGPT recommend it more?
No. OpenAI says claiming lets you manage your details, but it does not guarantee more visibility. Advertising does not change ChatGPT's own answers.
Is ChatGPT Business Hub free?
OpenAI has not said. Its setup pages show no price for Business Hub. They do say you don't need an Ads account or an Enterprise deal to claim a business.
Can a ChatGPT business agent book appointments?
Not right now. OpenAI says the agent can explain your products and policies and link to your website. Customers book, buy or check orders on your site.
Can my assistant or agency help manage it?
Yes. The admin who claimed the business can add teammates and give an agency access. Each person uses their own ChatGPT account. If you claimed it in a ChatGPT workspace, they may need to be members of that workspace.
Do I need Shopify for a business agent?
No. Eligible businesses can set up an agent with or without Shopify. Shopify can share your product details, prices and stock.
Can I see what people ask ChatGPT about my business?
No. Discovery topics show common themes only. OpenAI says businesses do not get single prompts or chats.